Our shoppers are discerning individuals about their unique and diverse lifestyle choices.
The South African IsiZulu word ‘nje‘ broadly meaning ‘just as is’, perfectly embodies this diversity, as well as the depth and versatility of our clothing; versatile clothing that expresses ours and our shoppers’ personal life(and)style choices, just as we are!
Consistent feedback from shoppers of varying shapes and sizes is that our clothing feels as if it were made just for them! Overwhelmingly, our shoppers have expressed a deep sense of pride in belonging to a progressive treasure of heritage when wearing our garments.
Our clients also identify us by a seamless, timely and exceptional shopping experience from start to finish, outstanding workmanship and a wide variety of unexpected ways to style a single item; making for a longer lifespan in the closet!
Finally, because nje shoppers are intentional about increasing their household spend towards South African-made goods and locally-rendered services, they have expressed a deep sense of pride and heritage when dressed in nje!
Shoppers have a wide range of options for clothing both locally and internationally, at reasonable value for what they spend.
We can best describe our departure from the rest as an experience that thrusts collectors of our apparel to confidently feel that they embody qualities that talk to a being unique, progressive, subtly-smooth and a discerning individual.
It’s also been our experience that many comparable and exciting options with unique design features were impractical; nje garments find a great balance between the unexpected and comfort.
Finally, our clients are always pleasantly surprised by the versatility of our clothing across season, occasion and personal mood; ultimately making for a longer lifespan in the closet.
As co-founders of nje, both of us really enjoy creating an individual garment that with effortless styling can successfully mirror the diverse lifestyle interests a shopper. But not all of us are privileged to combine various melodies that strike the perfect note! And so we find genuine joy and contentment in seeing how the versatility of a single nje garment allows shoppers to seamlessly style their look, in a unique way from the crowd.
As founder, Miss Bonolo Zwane is a creative with an actuarial and investments academic and professional background. She’s been working in the financial services sector from operational to executive levels for 16 years and is accountable for the company’s financial viability, all garment designs, as well as creative direction and implementation across branding, media and professional shoots .
Banele is a second founder with 14 years’ experience in the retail sector from floor to management level as well as an instinct for selecting wonderful fabrics that are exceptional value for spend and for identifying great business opportunities. He is accountable for our in-house manufacturing process from: sourcing fabrics, testing them, creating master patterns for designs, sampling those designs and approving them for ready-to-wear production.
We are always thinking of interesting and meaningful ways to talk to our clients’ multi-layered preferences. Carrying out our own manufacturing and retailing what we make is often a challenging balance, however the care, excitement, time and pride in our craft is what we value most about our production team.
Before our passion as business owners translated into business, the name ‘nje‘ perfectly embodied the diversity, depth and versatility of our personal life(and)style choices and those of our shoppers, just as we are.
This South African IsiZulu word ‘nje’ broadly meaning ‘just as it is’ was simply ideal.
The unmistakable pigeon reference in our logo was ultimately the perfect symbolic expression of versatility – a bird found in multiple locations across the world, but whose form and existence we hardly ever question no matter where we are. It just is. nje!
With her foundation in financial services, our co-founding owner, Bonolo, talks about going from Employee to Employer with YouFM!